Description
The present book ?Cross-cultural Communication? is an inter-disciplinary study in real sense of the term, which is presented in the ?year of tolerance? declared by UNO. Underlining the various theories of assimilation of culture he maintains that the hypothesis of ?melting pot? could not stand the test of time and as such cultural pluralism stands as order of the day.
Since ?cultural pluralism? has become a global phenomena inter-cultural communication through religion, art, architecture, literature, trade and commerce etc. has registered an urgent need. The learned author has critically analysed these constituents with reference to various micro-cultures and macro-cultures of our global village making it erudite work on the subject.
