Pune Tradition to Market: a Study of Changing Trends in Consumption With Special Reference to Service Sector in Hotel Industry

The Book deals with the interface between economic development and sociocultural change. It traces the metamorphosis of Pune from a relatively static traditional Society to a fast changing technovibrant city, the Transformation from “food as necessity” to “food as luxury”. The Transition from one ethos to another is not only interesting by itself but it has also paved the way for a fresh look at an ever changing situation. The book also traces the Pune`s historic concept of eating out by gleaning through Marathi literature as well as articles from Magazines and newspapers. It depicts a long sojourn from Tradition to market and to analyze the Emerging Urban culture in new economic settings.