Description
This popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition.
This comprehensive text provides a wide-ranging perspective on the Media and:
? Uses examples and case studies from the real world
? Shows how key concepts can help us understand the relationship between the Media and society
? Provides a clear explanation of how critical perspectives on the Media construct thinking about media businesses, texts and audiences
The fully updated new edition features new boxed summaries of critical approaches and key thinkers.
Chapters cover the main topics that students are likely to encounter in their studies, including advertising, media and violence, news, politics, young audiences, globalization, sport, popular music and new technology.
This book is essential reading for students in Media Studies, Cultural Studies and courses with a media interest, such as Sociology and English.
Contents
?? Media texts
Features and deconstructions
?? Media institutions
Key areas and their implications for understanding media
?? Audiences and effects
Defining audiences and exploring their relationships with texts
?? Media – audience – influence
Questions of effects: politics, children, violence
?? Popular music
Questioning the popular, questioning control, questioning the global
?? The media and new technology
Technologies changing the media and changing consumption
?? Advertising
Its relationship with media industries and with audiences
?? News
Different kinds of news: constructing the world
?? Sport and representation
Media defining sport; sport as business; sport and meaning
?? Globalization and the media
Questions of power and cultural exchange
