MARKETING GEOGRAPHY

Marketing Geography seeks its “raison d’etre” as a specialised study of market- places and marketing. It deals with the application of the geographical principles, methods and techniques to the practical problems related to the marketing phenomena. Marketing Geography is a fast developing branch of Economic Geography and is concerned with the channels of distribution through which goods move from producer to consumer. In this book, the diverse aspects of the topic are integrated, thus it provides a comprehensive and coherent survey of the structure and organisation of marketing system.

A special feature of the book is that it draws examples from India. The book is illustrated throughout with maps and diagrams and for the first time urban, rural and agricultural marketing has been described along with concepts and methodology. Therefore, the book will be useful not only for the post-graduate students and researchers in geography but also economists, sociologists, scholars of agricultural marketing, planners and those concerned with the study of market-places and marketing.