Rethinking Tourism : Chronicle of a Stormy Journey

This book is a collection of many articles written during a period when tourism and hospitality sector were going through an unprecedented crisis due to the Covid 19 pandemic. The articles chronicle the dimensions of the problems as they emerged, the impact on income and employment, the struggle of the industry to stay afloat, the slow process of recovery and the resilience of the industry through the entire period. It is a narration of the experience of an unusual time and the history of global tourism and that of India will be incomplete without such a narration. The book also looks at the future challenges and opportunities, of sustainability, impact of fast changing technologies, of the responsibility of tourism and hospitality towards the new doctrine of the “planet, people and prosperity”. The book has been described asprimer for tomorrow’s young leaders around the world.