RESEARCH METHODS IN ANTHROPOLOGY: Qualitative and Quantitative Approaches (4th Edition)

“Research Methods in Anthropology” is the standard textbook for methods classes in anthropology programs. Written in Russ Bernard’s unmistakable conversational style, this fourth edition continues the tradition of previous editions, which have launched tens of thousands of students into the fieldwork enterprises with a combination of rigorous methodology, wry humor, and commonsense advice. The author has thoroughly updated his text and increased the length of bibliography by about 50 percent to point students and researchers to the literature on hundreds of methods and techniques covered. He has added and updated many examples of real research, which fieldworkers and students can replicate. There is new material throughout, including sections on computer-based interviewing methods; management of electronic field notes; recording equipment and voice recognition software; text analysis; and the collection and analysis of visual materials. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

H. Russell Bernard is professor of anthropology at the University of Florida. He is also the editor of “Handbook of Methods in Cultural Anthropology, ” the author of “Social Research Methods, ” and the founder and current editor of the journal “Field Methods”.