Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction and Implementation

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction and Implementation

by Lerzan Aksoy, PhD, Timothy L. Keiningham, MBA, and David Bejou, PhD

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  • ISBN13: 9780789038036
  • Binding: PaperBack
  • Publisher: Routledge
  • Original Price: 56.99
  • Language: English
  • Item Weight: NA
  • BISAC Subject(s): Reference

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