Power of Movies | How They Shape Our Society
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- ISBN13: 9789355628886
- Binding: Paperback
- Publisher: Prabhat Prakashan
- Publisher Imprint: NA
- Pages: NA
- Language: English
- Edition: NA
- Item Weight: 500
- BISAC Subject(s): Education
In last few decades, Bollywood movies are often responsible at typifying an image of India by mocking temples and priests, portrays professors in top institutions as incompetent, showing teachers as buffoons, politicians as wicked, police as merciless, bureaucrats as narrow-minded, judges as unjust, and speaking Hindi language as parochial.
Have you ever wondered why Bollywood movie songs and dialogues continue to be in Urdu? Why is the promiscuous woman often. given a Christian name, Sikhs reduced to comic relief, and working women shown drinking and smoking? Why have courtroom oaths on the Bhagavad Gita disappeared, and the Indian flag disappeared from movie backdrops?
This book seeks to answer these important questions. The book also compares Bollywood and Hollywood movies, showing how the latter has created a yearning for the American way of life. Films influence public opinion and behaviour. If that weren't true, movies like Aandhi (1975), Kissa Kursi Ka (1977), and Black Friday (2005) wouldn't have faced bans. Cinema shapes society, and Bollywood must recognise its power and the responsibility that comes with it.
Have you ever wondered why Bollywood movie songs and dialogues continue to be in Urdu? Why is the promiscuous woman often. given a Christian name, Sikhs reduced to comic relief, and working women shown drinking and smoking? Why have courtroom oaths on the Bhagavad Gita disappeared, and the Indian flag disappeared from movie backdrops?
This book seeks to answer these important questions. The book also compares Bollywood and Hollywood movies, showing how the latter has created a yearning for the American way of life. Films influence public opinion and behaviour. If that weren't true, movies like Aandhi (1975), Kissa Kursi Ka (1977), and Black Friday (2005) wouldn't have faced bans. Cinema shapes society, and Bollywood must recognise its power and the responsibility that comes with it.
Prof. Dheeraj Sharma is a renowned Management Professor and currently serves as the Director of the Indian Institute of Management Rohtak. He is also a Professor at IIM Ahmedabad (on leave) and was named the Distinguished Global Thought Leader of 2019 by the Academy of Global Business Advancement (USA).
He holds a Ph.D. in Business Administration with a major in Marketing Strategy and minors in Psychology and Quantitative Analysis from Louisiana Tech University, USA. Prof. Sharma has taught across institutions in Europe, Asia, and North America, and has authored over 250 research papers and 11 books, including Principles of Marketing, Consumer Behaviour, and Leadership Lessons from the Military.
He serves on various academic and government boards, including the Economic Advisory Council of the Government of Haryana. He has also advised the Government of Punjab on prison modernisation and held honorary positions at Tejpur University, University of Delhi, and JNU.
He holds a Ph.D. in Business Administration with a major in Marketing Strategy and minors in Psychology and Quantitative Analysis from Louisiana Tech University, USA. Prof. Sharma has taught across institutions in Europe, Asia, and North America, and has authored over 250 research papers and 11 books, including Principles of Marketing, Consumer Behaviour, and Leadership Lessons from the Military.
He serves on various academic and government boards, including the Economic Advisory Council of the Government of Haryana. He has also advised the Government of Punjab on prison modernisation and held honorary positions at Tejpur University, University of Delhi, and JNU.