Cultural Marxism: The War On Consciousness

In this book, Dr. Niranjan B. Poojar critically examines the evolution of Marxist ideology into cultural domains and its impact on societal structures, values, and traditions. The book traces historical narrative warfare against Bharat, highlighting invasions, colonial manipulations, and the ideological subversion that infiltrated cultural institutions like family, education, and media.
It explores movements like cancel culture and wokeism, analysing their role in destabilising social cohesion and eroding indigenous values. Calling for a reinvigoration of Bharatiya philosophy, the book emphasises the need to counter these forces and reclaim cultural resilience for a harmonious and empowered future.

Dr. Niranjan B. Poojar, Assistant Professor at Central University of Karnataka, is a distinguished academician and researcher with expertise in supply chain management, strategic manage- ment, and brand marketing. He has edited celebrated works such as Vachana Darshana and Karnataka Vaibhava, and has published over 25 research papers. Dr. Niranjan has led several government-funded projects, including the Kinnal Toys Cluster and Bioenergy Research Centre.

A passionate organiser of intellectual activities, he actively promotes discourse on native governance and entrepreneurship. As Convenor of Prajna Pravah Karnataka North, Dr. Niranjan is dedicated to advancing research and fostering intellectual discussions grounded in Bharatiya philosophy and holistic development practices.