BUSINESS ECONOMICS

The aim of this book is to make the subject of economics more accessible and relevant to those studying it as part of a business-related degree or professional examinations. It covers all the major principles of economics, but its focus throughout is firmly on applying these principles to the business environment. This book is a determined attempt to furnish up-to-date knowledge of business economics in a simple and lucid manner. It will be of great use not only for commerce and arts students but also for CA and CS students.

A.C. Gupta has over thirty years of teaching experience of postgraduate classes. He retired as Vice Principal, Bangur College, Pali. He also has to his credit a book “Economic Organisation.”