Globalization and Communication Policy in India

Communication policy formulation in the age of globalization is a widely debated and discussed subject of our times. The communications media have grown commendably over a period of time. The media in India continue to be class media rather than the mass media. The Indian media have not incorporated the features of social responsibility theory, participation theory and development theory in letter and spirit in the age of globalization. Scholars have noted that globalization has impacted the media services in India and abroad. There are advantages and disadvantages of globalization with reference to media management in India. But, the disadvantages outweigh the advantages according to the empirical evidence. The present work emphasizes that it is imperative to formulate a national communication policy at this juncture of entry of foreign media, invasion of satellite channel, present pluralistic media culture, privatization of media, commercialization of media and so on. India needs a communication strategy which should be considered as a sub-system of the processes of governance and development at various levels.